Megatrends. What Are They?
What are megatrends? Put simply, megatrends are large-scale changes that have a profound impact on business and society. Financial landscapes are constantly being redrawn by megatrends, which is why it’s so important to be aware of them.
Here are five of the most important megatrends and why they are relevant to investing.
- Increasing Digitization
In our increasingly connected world, businesses must digitize their operations or risk being left behind. This trend is only going to continue as more and more devices come online and the internet of things becomes a reality.
- The Rise of AI and Big Data
As artificial intelligence and big data analysis become more sophisticated, they’re changing the way businesses operate. Companies that can harness these technologies effectively will have a major advantage over their competitors.
- The Gig Economy
The gig economy is a term used to describe the growing trend of people working freelance or temporary jobs instead of full-time positions. This shift is being driven by millennials who value flexibility and freedom over traditional 9-to-5 jobs.
Sustainability is no longer just a buzzword—it’s a major megatrend that’s reshaping the way businesses operate. Consumers are increasingly interested in buying products from companies that have a positive impact on the environment.
- Disruptive Business Models
Finally, we’re seeing a rise in disruptive business models—companies that are upending traditional industries with innovative new ways of doing things. Uber is perhaps the most well-known example of this, but there are countless other companies out there that are shaking things up.
Megatrends have a profound impact on business and society—and they’re only going to become more prevalent in the years ahead. To stay ahead of the curve, businesses need to be aware of the megatrends shaping the future of commerce and adapt accordingly. New investment themes emerge when trends collide and overlap.
This communication is for informational purposes only based on our understanding of current legislation and practices which are subject to change and are not intended to constitute, and should not be construed as, investment advice, investment recommendations or investment research. You should seek advice from a professional adviser before embarking on any financial planning activity. Whilst every effort has been made to ensure the information contained in this communication is correct, we are not responsible for any errors or omissions.
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